Understanding Genre and Hybrid Genres

Genre
The term genre describes the means of which any media text can be categorised in order to clarify audiences understanding and help institutions target certain markets. Single genres target at new markets, and have smaller film budgets due to their smaller market. Films are catagorised by their similarities in narrative elements including;

• setting: the environment where the narrative is taking place
• theme/topic: the theme and concepts which the film revolves around
• mood: emotional tone of the film
• format: presentation of the film
• target audience: the specific audience which the film is aimed for

Examples of genres:

By courtneyodonnell

Audience, Industry and Institution
Active audiences are influenced by genre, as they choose to engage with the media product due to it's genre and their preference of it. This prevents them from being disappointed with the media product. However if the narrative is too typical of its genre they will be less interested. Industries target their media products to the preferred audience of its genre, however they also need to persuade the oppositional audience (people who are against this genre) as they are trying to appeal to the largest potential audience as possible. Reading is how an audience receives the media products, and multiple readers can be taken in different ways.
The institution is broken up into 3 main catagories:
Traditional: The audience are cinema goers who buy DVDs instead of blue-rays or streaming. They choose genres which are familiar and safe. This type institution is used for film noir.
Hedonist: The audience takes risk and are drawn into films which are horrific and shocking.
Postmodern: The audience are intellectual and watch films at art houses. These films may not feature any dialouge and can be sweded. They do not take risks, and experience old films in a new way, which includes streaming.

Hybrid genres are combined genres, and may have evolved over time due to larger film budgets which desire to appeal to a larger audience. Here are some examples of hybrid genres and films of these genres.

By courtneyodonnell